Many doctors now have before and after still pictures of patients on their websites. Most still do not. But the smart dentists also have patient video interviews on their sites. What could be more powerful than your actual patients telling their story about your care on your website?Read More
Like it has with many other industries, technology has completely transformed dentistry. Technological innovations have expanded treatment options and changed dental care for the better. Many dentists are embracing modern dental technology to keep up in today’s competitive environment.Read More
At TruDenta, all of our doctors have access to our marketing materials portal. Here they can choose from a wide range of marketing tools that can be customized for their practice. These range from TV commercial footage, radio scripts, brochures, PowerPoint group presentations, videos, and most importantly: the lowly business card.Read More
Regular readers of my missives will know that my #1 most recommended marketing strategies are FREE. Whether it is FREE local media coverage or FREE conversations with current patients about your new services, FREE marketing is often the most powerful thing you can do to grow your practice.Read More
One of the most underused FREE marketing tools available to any dentist or orthodontist is the local media. Whether you are covered by websites, local magazine/ newspapers, radio and even television, local media is eager to cover stories about anything unique in their community.Read More
Do You Assume that Your Patients Know What You Do?
Dentists are no different than any other small business. Marketing is an ongoing process, not an event. It should permeate everything you do in and out of your office. Sorry, but that is what the most successful and fastest growing doctors do; one new patient at a time, ALL the time.
You can learn about marketing from virtually everything. I am making no statement on Botox with the following. I am pointing out once again that the most important marketing any doctor can do, is BEFORE AND AFTER VIDEO TESTIMONIALS. The story below is of course selling Botox, but pain is pain and relief is relief, whether you use toxins and needles or TruDenta. Take away the pain = happier patients and powerful video for your website.Read More
Ok, you have to do it. You don’t want to do a newsletter it as it takes time to write it right, but you have to. Your patients don’t dread it, you do! Certainly you have a blog on your site which gets updated about once a year (admit it) and you probably have about six patients who have signed up to get notices of your latest blog posts. So the blog is not your top priority right?